When it comes to print, texture is just as important as design. A visually stunning piece should invite interaction, drawing people in not just with its look but with its feel. That is where xMatte changes the game.
xMatte is Harris & Bruno’s exclusive digital embellishment effect, engineered to create the striking look and feel of embossing without the need for dies, extra tooling, or additional machinery. This advanced coating process builds a raised matte finish that adds both depth and contrast, bringing designs to life with dimensional texture. Unlike traditional embossing, which requires costly setup and rigid design limitations, xMatte is a fully digital process. This means every piece can be customized on demand, making it easy to incorporate personalization, intricate patterns, or fine details that would be difficult or impossible with traditional methods.
Beyond aesthetics, xMatte enhances the functionality of print. The raised matte effect creates a distinct tactile experience, making printed pieces more engaging and memorable. Brands and designers can use it to highlight logos, emphasize key design elements, or add a premium touch to packaging, direct mail, and high-end collateral. The versatility of xMatte allows for creative freedom without the added costs and limitations of traditional finishing techniques.
xMatte opens the doors to a world of design possibilities and designs that were not previously an option for digital embellishment. If you are ready to elevate your print with texture that makes an impact, Harris & Bruno has the solution. Let’s create something unforgettable.
xMatte is currently Patent Pending
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