At Hatteras, innovation isn’t just a buzzword, it’s a way of doing business. That’s why they are leading the way by installing the first Harris & Bruno ZRX Digital Embellishment Press, marking a new era in print finishing. This isn’t just an upgrade but a game-changer for how brands can enhance their print with digital embellishment.
A New Standard in Digital Embellishment
The ZRX is unlike anything else in the digital embellishment space. Built on Harris & Bruno’s proven Chamber-Anilox System and paired with cutting-edge inkjet technology, the ZRX allows for flood coating, spot coating, and foil embellishment, all in a single pass. With these two technologies teamed up, it can achieve these stunning effects on uncoated stocks without the need for lamination.
For Hatteras, this means bringing their customers more creative freedom, faster turnaround times, and a more sustainable approach to embellishment. "We are thrilled to be the first to bring the ZRX technology to our customers," says Bill Duerr, President of Hatteras. "The ability to offer high-quality digital embellishments on uncoated stocks opens up a world of creative possibilities for our clients."
xMatte: Embossing Without Embossing
One of the ZRX’s standout applications is xMatte, a patent-pending effect that creates raised matte textures with the look and feel of an embossed finish, without dies or complex setup. This means printers can achieve premium, high-touch embellishments faster and more efficiently than ever before.
For brands looking to elevate their print pieces with a luxury finish, xMatte offers depth, contrast, and tactile intrigue in a way that was never before possible with digital embellishment. "Hatteras has long been a valued partner, known for their commitment to quality and innovation," says Nick Bruno, President of Harris & Bruno. "We’re excited to see the ZRX in action at their facility, knowing it will enable them to offer unprecedented embellishment options to their clients."
What This Means for the Future of Print
With the ZRX in their lineup, Hatteras is positioned at the forefront of next-generation print finishing. Not only does this allow them to deliver eye-catching, high-value print pieces, but it also reinforces their commitment to efficiency and innovation.
The addition of the ZRX opens up new markets and applications for Hatteras, further solidifying their reputation as a leader in innovative print solutions. As demand for premium embellishment continues to rise, this investment ensures that Hatteras remains ahead of the curve, offering their customers the very best in coating and digital embellishment.
Learn More about Hatteras: www.hatteras.us.
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