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Building a Winning Culture & Embracing Innovation with Bill Duerr of Hatteras

Writer's picture: Harris & BrunoHarris & Bruno

We’ve always believed that the best innovations come from listening to our customers, to the industry, and to the visionaries who are shaping the future of print. That’s why we were thrilled to hear Bill Duerr, President of Hatteras, sit down with Eric Vessels of Taktiful to discuss what it takes to stay ahead in an ever-evolving industry.


Bill’s insights cut right to the heart of what makes Hatteras a leader: a relentless focus on customer needs, a commitment to adaptability, and a sharp eye on emerging technology. In today’s print world, success isn’t just about keeping up—it’s about anticipating what’s next and investing in solutions that add real value.


One of the key topics? Digital embellishment, and how it’s changing the way Hatteras delivers impact for their clients. With the addition of the Harris & Bruno ZRX, they’re unlocking new creative possibilities, adding stunning tactile effects to their prints without the need for dies or complex finishing steps. The result? A faster, more efficient, and more sustainable way to elevate print with high-end embellishments.


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